Wildfire color palette

Pure red #FF0000, red-orange, orange and gold climb like flames, and hot pink #FF69B4 is the spark nobody expected. Every color is fully saturated, and none is dark. Used together it's loud and urgent, so give it a black or very dark base and let it burn on top. Hot sauce labels and flash sale banners can take all that heat.

#FF0000#FF0000Closest: Red
#FF4500#FF4500Closest: Scarlet
#FF8C00#FF8C00Closest: Tangerine
#FFD700#FFD700Closest: Gold
#FF69B4#FF69B4Closest: Hot Pink

Wildfire palette in use

Put this set on black or dark charcoal. #FFD700 handles headings and text, #FF0000 the main button, #FF4500 and #FF8C00 gradients, and #FF69B4 badges or limited-offer tags.

Wildfire
Headline in #000000 on #FFD700

This pair measures 14.97:1, so it works for body text too. The button uses #FF0000 with black text.

Button

Good for

Readable color pairs

No two colors in this palette reach 3:1 contrast, so use it for backgrounds and shapes, and set text in white or black. Check any pair in the contrast checker.

Wildfire palette as code

CSS variables

:root {
  --wildfire-1: #FF0000;
  --wildfire-2: #FF4500;
  --wildfire-3: #FF8C00;
  --wildfire-4: #FFD700;
  --wildfire-5: #FF69B4;
}

Tailwind v4

@theme {
  --color-wildfire-1: #FF0000;
  --color-wildfire-2: #FF4500;
  --color-wildfire-3: #FF8C00;
  --color-wildfire-4: #FFD700;
  --color-wildfire-5: #FF69B4;
}

Tailwind v3

// tailwind.config.js → theme.extend.colors
'wildfire': {
  100: '#FF0000',
  200: '#FF4500',
  300: '#FF8C00',
  400: '#FFD700',
  500: '#FF69B4',
},

SCSS

$wildfire-1: #FF0000;
$wildfire-2: #FF4500;
$wildfire-3: #FF8C00;
$wildfire-4: #FFD700;
$wildfire-5: #FF69B4;

JSON

["#FF0000","#FF4500","#FF8C00","#FFD700","#FF69B4"]

Named colors in this palette

The nearest named color to each swatch, with its meaning and matching colors.

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