Zaps

Instagram templates for coaches

Instagram templates for coaches and consultants who know what to teach and need it packaged: swipeable lessons, saveable frameworks, and offer posts that explain what you sell.

Free plan with 100+ starter templates. Works in your browser, on iOS and on Android.

Coach in a brown vest seated in a studio holding a tablet
Consultant sitting on a cream sofa in smart casual clothes
Smiling woman on a curved sofa holding a mug and a phone

What coaches post, and what helps

Educational carousels

A carousel turns one idea into five or six slides people save and send to a friend. Put the hook on slide one, the steps in the middle and the next action on the last slide, in a layout that stays readable on a phone.

  • Step-by-step frameworks
  • Mistakes to avoid
  • Tips and checklists
  • Hook and closing slides
Browse carousel templates
Laptop on a wooden desk showing a grid of photos, with sticky notes on the wall behind it

Authority posts and quote graphics

Show how you think before someone books a call. A myth-versus-truth post, a belief you changed your mind about or a line from a client session reads well as a quote card or a minimal story.

  • Myth versus truth
  • How I think about posts
  • Quote carousels and stories
  • Case study snippets
Browse quote carousels
Laptop and open notebooks on a bed, set up for planning content

Lead magnet and offer posts

Free guides, checklists, workshops and program launches need a clear cover and a plain line saying what the person gets. Use a promo template, swap in your cover and price, and keep the call to action to one sentence.

  • Free guide and checklist promos
  • Workshop and webinar graphics
  • Program and package announcements
  • Waitlist stories
Browse promo templates
Laptop on a tidy desk beside a wall of sticky notes

Client wins and testimonials

Client results sit unused because nobody has time to design them. Drop a screenshot or a quote into a story or carousel template and post it the same day.

  • Testimonial stories
  • Before and after mindset posts
  • Client win carousels
Browse story templates

Templates coaches start with

Tools for clearer posts

From template to post in three steps.

  1. 01

    Start from a carousel

    Choose a layout with a hook slide, body slides and a closing slide.

  2. 02

    Write your lesson

    Replace the text with your framework or advice. Set fonts and colors to match your brand.

  3. 03

    Export and post

    Export the slides and post them, or reuse the layout for next week.

Frequently asked questions

Educational carousels come first, because people save and share them. Quote cards and minimal stories help you show how you think, and promo templates cover lead magnets, workshops and offers.

Five to eight works for most lessons: a hook, three to six points and a closing slide with one action. Zaps carousel templates give you ready-made slide layouts, so you only fill in the text.

Yes. Use a promo or story template, add your cover image and one line about what people get, and export it for Instagram or TikTok.

You can set fonts and colors on any template. Brand Kit, which saves your logo, colors and fonts together, is part of Premium.

Zaps has a free plan with 100+ starter templates, the collage maker, basic filters and standard exports. Pro unlocks 1000+ templates, reels, the AI photo tools and watermark-free HD exports for $49.99/year, and it starts with a free trial. Brand Kit comes with Premium.

Both. Browse templates and start a design in your browser at zaps.design/templates, or use the iOS and Android apps. The templates are the same.

Turn what you know into posts.

Open a carousel template and have this week’s lesson designed before your next call.

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