Apricot #FBCEB1

Apricot feels warm, gentle and welcoming. It has orange's friendliness at a much quieter volume, so it comes across as soothing and approachable, and it rarely competes with other colors around it, even in a busy layout.

Its link to the fruit gives it a natural, wholesome feel, and because it sits close to many skin tones, it is common in beauty, skincare and baby products. Designers often reach for it in places where pink would feel too sweet and full orange too loud.

Apricot is also a recognized coat color for dog breeds such as poodles, which gives the name a cozy, domestic ring for many people. Beyond the fruit and these everyday uses, there is no significant symbolic tradition attached to it.

Apricot is a good background color for skincare, baby, food, wellness and hospitality brands. Dark text such as brown, charcoal or deep teal reads clearly on it, and white text does not. It makes soft section backgrounds and social post fills, but it is too pale for buttons on a white page, so pair it with a deeper accent.

In interiors, apricot walls add warmth to rooms with cool light, and the color pairs well with sage, cream and wood tones.