Burgundy #800020

Burgundy feels refined and grown up. It shares red's warmth and passion, but the depth and the hint of purple make it quieter and more luxurious. That is why it appears so often on wine labels, hotel interiors, fountain pen inks and formal invitations, all places where a brighter red would feel too eager.

In fashion it is a reliable autumn and winter shade, worn in knitwear, coats and leather shoes. It has color without being loud, so many people treat it almost like a neutral in their wardrobe, the way they would treat navy.

Most of its meaning in Europe and North America comes from the wine connection. It also has a quiet official association for travelers, since most European Union countries issue passports with burgundy covers.

Burgundy is a strong choice for premium food and drink, beauty, publishing and wedding branding. Use white, cream or pale pink text on it; dark text disappears. It makes a rich background for hero sections and social posts as long as plenty of light space surrounds it.

On its own burgundy can feel heavy, so pair it with a light neutral and one metallic or soft accent. In interiors, burgundy walls, velvet sofas and rugs suit rooms with warm lighting and natural wood.