Fuchsia #FF00FF

The fuchsia plant was named after Leonhart Fuchs, a 16th-century German botanist, and the color takes its name from the plant's bright pink and purple flowers. A synthetic dye called fuchsine, first made in the late 1850s, helped make the shade fashionable.

Because it comes from a flower, fuchsia has a more natural, botanical image than magenta, even though the screen values are identical. People tend to read it as confident, feminine and festive, especially in summer clothing and beachwear.

Bright pinks in the fuchsia range are common in Indian and Mexican textiles and celebrations, often next to orange, gold and turquoise. In those settings the color feels joyful and traditional, with none of the novelty it can have in Western branding.

Fuchsia is a bold accent for fashion, beauty, events and creative brands. Use black or very dark text on it; white text is only readable at large sizes. On websites it works for highlights, buttons and illustrations, but large fuchsia areas can strain the eyes.

Pair it with deep greens, navy or black for a polished look, or with orange and yellow for a festive one. In interiors, a fuchsia cushion, rug or print brightens a neutral room without needing anything else.