Tiffany Blue #0ABAB5

Few colors are owned as clearly as this one. Tiffany & Co. has used the shade on its packaging for well over a century, and the company holds a trademark on it. The custom Pantone number, 1837, refers to the year the business was founded.

Because of that history, the color works as shorthand. A small box in this blue suggests a gift, usually jewelry, often a ring. It sits close to the speckled blue-green of robin eggs, which adds a gentle, springlike association.

Outside the brand, the shade is a favorite for weddings, bridal showers, and baby announcements. People choose it when they want something celebratory that still feels restrained, and it carries a sense of occasion that plain teal does not.

On #0ABAB5, dark text reads far better than white. Black or charcoal works for buttons and labels, and white text is only safe at large display sizes. The color shines on invitations, gift tags, and social graphics for events, especially with white and metallic accents.

If you sell jewelry, gifts, or luxury goods, avoid making a near-match your main brand color, since it can invite confusion with the trademark. Shift the hue or lightness until it is clearly yours, or ask a trademark attorney.