Raspberry #E30B5C

Raspberry is a flavor color first. On packaging, menus and drink labels it tells people what something will taste like: sweet, tart and fruity. That gives it a more playful personality than deeper reds, and it rarely reads as a warning.

It also borrows some of pink's softness. Raspberry keeps red's energy but feels friendlier and more youthful, so it suits beauty brands, lip colors and summer fashion. Some people treat it as a grown-up pink, bold enough to wear without looking sugary. Next to pastel pinks it looks lively, and next to navy it looks crisp.

No strong cultural symbolism belongs to raspberry on its own. Its meaning comes from the fruit and from the broader associations of red and pink, which can shift from country to country.

Raspberry is a strong accent for food, drinks, beauty, fitness and lifestyle brands. White text on raspberry works for buttons, tags and headings, and dark text is weaker. On a website it makes an attention-getting link or call-to-action color that feels less urgent than red.

For social posts, it looks good on cream or pale pink backgrounds. In fashion and interiors, raspberry looks fresh with navy, mint and white, and it can clash with orange-reds placed right beside it. A raspberry bag or pair of sneakers is an easy way to add color to a neutral outfit.