Ruby #E0115F

Ruby is a rich red with a clear pink-purple undertone, usually given as hex #E0115F. Cooler than pure red, very saturated and medium-dark, it takes its name from the gemstone. Jewelry, fortieth wedding anniversaries and Dorothy's ruby slippers from the 1939 film The Wizard of Oz are the usual reference points.

There is no single standard ruby color, since the gems themselves range from pinkish red to deep blood red. #E0115F is a widely used digital value and sits on the pink side.

#E0115F

Ruby color codes
HEX	`#E0115F`
RGB	`rgb(224, 17, 95)`
HSL	`hsl(337, 86%, 47%)`
HSV	`hsv(337, 92%, 88%)`
CMYK	`cmyk(0%, 92%, 58%, 12%)`

Make a palette with Ruby What goes with it

Text on Ruby

White text reads better on Ruby. Ratios use the WCAG 2 formula: 4.5:1 passes AA for body text, 3:1 passes for large text.

White text

The quick brown fox jumps over the lazy dog.

4.75:1 · AA

Black text

The quick brown fox jumps over the lazy dog.

4.41:1 · AA large

Colors that go with Ruby

#FFD700GoldJewelry-box pairing that plays up ruby's gemstone roots #50C878Emerald GreenGemstone complement, festive and rich for holiday designs #36454FCharcoalCalm dark neutral that lets ruby glow #F7E7CEChampagneSoft, warm light tone for elegant event graphics #000000BlackEvening-wear contrast, dramatic and formal

Ruby tints and shades

Tints mix Ruby with white, shades mix it with black, in 15% steps. Copy any code, or open the tint and shade generator for a full scale.

Tints

#E53577

#E9588F

#EE7CA7

#F3A0BF

#F7C4D7

Shades

#BE0E51

#9D0C43

#7B0934

#5A0726

#380418

Ruby color schemes

Color-wheel harmonies built by rotating the hue of #E0115F and keeping its saturation and lightness.

Complementary

#E0115F

#11E092

Analogous

#E011C6

#E0115F

#E02B11

Triadic

#E0115F

#5FE011

#115FE0

Split complementary

#E0115F

#11E02B

#11C6E0

Tetradic

#E0115F

#C6E011

#11E092

#2B11E0

Ruby color meaning

Ruby takes most of its meaning from the stone. Rubies have been prized for centuries, with famous sources in Myanmar, and the color still suggests rarity, wealth and passion. Ruby is the birthstone for July and the traditional gift for a fortieth wedding anniversary.

Because it leans pink, ruby feels more romantic and less aggressive than fire-engine red. It turns up in jewelry advertising, holiday campaigns and evening wear, where it signals celebration more than urgency. It is also a popular choice for Christmas cards and gift wrap.

Film gave the color some glamour too. In L. Frank Baum's book, Dorothy's slippers were silver; the 1939 movie made them ruby to show off Technicolor, and the red shoes became one of the best-known props in Hollywood history.

How to use Ruby in design

Ruby is a strong accent for beauty, jewelry, wine and gift brands. It holds up as a button or link color on light backgrounds, and white text on a ruby panel stays readable for headings and short labels. Dark text on ruby is harder to read.

The pink lean is noticeable, so ruby clashes with orange-reds; keep any other reds in the palette on the same cool side. In fashion and interiors it pairs well with gold, deep green and charcoal, and a ruby velvet cushion or dress reads as dressy.

Palettes with Ruby tones

Curated palettes with a color close to #E0115F.

Holiday Red Crimson & Gold Cherry Blossom Autumn Leaves Obsidian Shadow

Colors similar to Ruby

#E30B5CRaspberry #DC143CCrimson #CB4154Brick Red #D2042DCherry Red #C41E3ACardinal Red #FF007FRose

Work with Ruby

Palette generatorBuild a palette around #E0115F Contrast checkerTest text on this color Tint and shade generatorA full scale for CSS or Tailwind Color wheelEvery harmony for this hue Color pickerAdjust it and convert formats Color mixerBlend it with another color

Ruby FAQ

Is ruby red or pink?

Ruby is a red with a pink lean. At #E0115F it has enough blue mixed in to look pinker than crimson or cherry red, but it is too dark and saturated to pass as pink. Think of it as the red you get when red moves a few steps toward magenta.

What is the difference between ruby and crimson?

Both are cool reds, but ruby leans further toward pink. Crimson #DC143C reads as a deep, classic red, while ruby #E0115F has a visible raspberry tint. Ruby feels more like jewelry and romance, and crimson feels more traditional and collegiate.